Ian's much anticipated 2009 version of his ground-breaking Sales Motivation Training Program called "T.L.C...Think Like Customers" — a DVD and interactive training workbook for increasing sales in the retail garden industry.

A Sales Motivation and Retail Training Program

Designed to increase sales in home, garden, leisure and outdoor living industries by selling customer success.

Ian Baldwin is a veteran trainer and consultant with 30+ years in the retail garden, home and outdoor living industry.

TLC makes your register ring by inspiring sales associates to sell to others as they wish to be sold when they are customers.

Trainees learn to convert the Features and Benefits of their products into "Ka-Chings", or impulsive, emotional buying motives.

TLC increases the customer's Average Spend through the sales associates understanding the consumer's needs and aspirations.

TLC is a participative sales motivation program which enables sales associates to relate directly to their customers.

TLC is based on the proven fact that "People buy from people they like".

TLC is about listening to the customer and solving their problems or fulfilling their dreams.

What You Get With TLC Sales Training, Part One

• 2 DVDs showing 8 classes or "modules" with Ian leading employees through the Think Like Customers program
• A CD with masters of all Trainee Handouts (so Trainees build their own TLC Manual)
• A detailed Facilitator Guide for tips from Training Room Set Up — to Products to Feature
• Ideas on how to customize TLC to your own business and climate zone
• Further Discussion Topics and Next Steps to get the most out of TLC
• Goals and Key Points pages for Trainees
• Certification Test for Trainees

In other words, "The complete TLC Culture" — so every customer gets the same high standard of friendly service. TLC Sales Training Module Titles

• Moments of Truth
• Approaching the Customer
• What's in it for the Customer?
  Product Knowledge — De-Coding Hard Goods
• De-Mystifying Plants
  Product Knowledge Green Goods
• Listening to the Customer
• Selling Success
  Tie-Ins Are a Service
• Plant Magic
  Planting Companions
• Closing the Sale

Download The TLC Sales Training Order Form Now To Place Your Order

For 2009 we have lots of ideas to help companies in the retail garden and outdoor living industry face what promise to be "Different Times".

By combining our years of experience and information with web technology, we are creating up-to-date sales motivation and 'Retail-Detail' programs, enabling retailers to defend and improve their current profitability, while maintaining happy loyal customers.

We will also be continuing to deliver Convention and Education presentations, as well as the ground-breaking Garden Center University and of course our one-on-one consultation work with independent garden centers all across North America.

We also fully support two essential ANLA events; The Management Clinic (Feb 6 - 9th 2009), and The Retail Road Show (Mid Atlantic Region June 2009) - see you there (www.anla.org)!

In "Different Times" we believe that training, motivation and networking are even more important! Watch this space for more details soon...

Thanks for your support over the years; now let us help you focus on 2009!

Ian and Lisa Baldwin
PO Box 1146, Elk Grove CA 95759

Phone 916-682-1069
Fax 916-682-4889
E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it