Ian Baldwin's TLC... Think Like Customers

A Sales Motivation and Retail Training Program

Designed to increase sales in home, garden, leisure and outdoor living industries by selling customer success.

Ian Baldwin is a veteran trainer and consultant with 30+ years in the retail garden, home and outdoor living industry.

TLC makes your register ring by inspiring sales associates to sell to others as they wish to be sold when they are customers.

Trainees learn to convert the Features and Benefits of their products into "Ka-Chings", or impulsive, emotional buying motives.

TLC increases the customer's Average Spend through the sales associates understanding the consumer's needs and aspirations.

TLC is a participative sales motivation program which enables sales associates to relate directly to their customers.

TLC is based on the proven fact that "People buy from people they like".

TLC is about listening to the customer and solving their problems or fulfilling their dreams.

What You Get With TLC Sales Training, Part One

2 DVDs showing 8 classes or "modules" with Ian leading employees through the Think Like Customers program
A CD with masters of all Trainee Handouts (so Trainees build their own TLC Manual)
A detailed Facilitator Guide for tips from Training Room Set Up — to Products to Feature
Ideas on how to customize TLC to your own business and climate zone
Further Discussion Topics and Next Steps to get the most out of TLC
Goals and Key Points pages for Trainees
Certification Test for Trainees

In other words, "The complete TLC Culture" — so every customer gets the same high standard of friendly service. TLC Sales Training Module Titles