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Ian's Bits & Bobs: The Blog

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GrowYourOwnSalsa_cropped

Let’s Sell Emotional Values!

  The phrase “The Value Proposition” is marketing-speak for “In return for your money (or effort or time etc.), you get this” and...

Apr 27, 2016 4 Comments
Spring2016_v2

Simplicity – A Twelve Point Test

  In most of the USA and Europe, garden retail makes money for three months, breaks even for three and loses it for six! So it’s ...

Apr 19, 2016 14 Comments
SpringTrio_1

Three Steps To Help Customers Spend

  Another spring arrives with national brand TV ads reminding America to get out in the garden, but also brings thousands of new ...

Apr 8, 2016 8 Comments